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*false information, conspiracy theories, rumors, pseudoscience, propaganda, hoaxes. No political bias.
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Storyzy, an ad-tech startup that uses AI and natural-language processing to root out fake news sites, found that in July more than 400 brands had their ads placed on websites deemed to be fake news
Philip Rosenstein, Mediapost
A recent data released by Storyzy reveals a shocking truth in the online advertising community
Mario Manlupig, IBTimes
If Storyzy's automated fake news blacklist takes off then it will have a positive effect. Fake news sites will be starved of ad revenues which will eventually kill them off.
Saul Bowden, Tech Gadget Central
Other recent articles about Storyzy:
Reasons to prevent my ads from appearing on fake news sites:
I do not want to see my brand being associated with fake news
I do not want to be accused of funding fake news sites
GET THE
BLACKLIST
FOR FREE
We offer the full blacklist of fake news sites for free if your brand is among the 1,000 ones we found on fake news sites
CHECK
Storyzy's dynamic blacklist covers
fake news sites totaling
+300M monthly visits
delivered in a .xls file or through an API
+700 sites (27 news sites discovered in July 2017)
(unavailable sites removed from the list and new sites added in real-time)
Fake news
check False Articles
check Rumors
check Conspiracy
check Propaganda
check Hoaxes
check Pseudoscience
my ad budget
is under
$50,000 per year*
$50
per month
Fake news
check False Articles
check Rumors
check Conspiracy
check Propaganda
check Hoaxes
check Pseudoscience
my ad budget
is under
$200,000 per year*
$200
per month
Fake news
check False Articles
check Rumors
check Conspiracy
check Propaganda
check Hoaxes
check Pseudoscience
my ad budget
is under
$300,000 per year*
$300
per month
Fake news
check False Articles
check Rumors
check Conspiracy
check Propaganda
check Hoaxes
check Pseudoscience
my ad budget is
over $300,000 per year*
or
I am a
programmatic platform
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* digital display campaigns excluding search and social media
Ask for a free sample of
100 fake news sites
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They trust us
A unique automated
technology based on quotes
Quote Extraction
Storyzy automatically extracts +50,000 quotes every day from news articles.
Similar Quotes Identification
Quotes are used to find links between sites to categorize in real-time the unknown ones as trusted or untrusted.
Real-Time Detection
Each time an ad platform submits a URL, Storyzy states if it's suspicious or not in real-time.
37%
of consumers change how they think about a brand advertising near objectionable content - "How Brands Annoy Fans" (June 2017)
48%
of consumers would defect from brands with advertising near objectionable content - "How Brands Annoy Fans" (June 2017)
34%
improvement in eCPA results when using additional brand safety tools - Goodway Group study (June 2017)
43%
of programmatic advertisers will blacklist fake news publishers - BrightRoll from Yahoo! (May 2017)
31%
of advertisers will reduce spend with programmatic partners associating brands with fake news - BrightRoll from Yahoo! (May 2017)
FREQUENTLY ASKED QUESTIONS
Who is Storyzy?
Storyzy is a 4 year old Start-Up developing Natural Language Processing to automate news verification. Our technology is based on quotes extraction that allows the identification of similar editorial lines and points of views between sites, something that is unachieveable by keywords.
Is the service only in English?
For now, our complex NLP technology only works in English but we are developing it in new languages. French will be available soon, before the end of 2017.
How can I trust your solution?
Storyzy's team of NLP engineers and seasoned journalism experts has been working on automated fact-checking for 5 years.
What are your responsibilities?
Why don't you propose a free trial?
A partial blacklist isn't sufficient to block your ads on every fake news website. It's the reason why we consider that only the whole paid list should be used. Nevertheless you can ask for a sample of the blacklist.
What is the difference between the Storyzy blacklist and those I can find online?
Most of the public lists available are made by volunteers and are therefore not updated continuously like ours. Additionally, they are not tailored to advertising usage.
How many sites are present in the Storyzy Blacklist?
The number of sites fluctuate as we update the list in real-time (unavailable sites get removed from the list and new sites added in real-time). Currently the list contains between 700 and 1,000 sites, representing +500,000 URLs.
What kind of sites do you consider as fake news?
Globally all sites that are misleading people. By fake news we mean news articles that are intentionally and verifiably false. Storyzy's blacklist also includes sites that are spreading rumors, conspiracy theories, recurrent reporting mistakes, pseudoscience, propaganda, hoaxes.

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